The first episode of a podcast hosted by AI replicating Sir Michael Parkinson has been released – and comedian and podcaster Jenny Eclair has branded it a “terrible, terrible idea”.
The podcast Virtually Parkinson sees AI technology synthetically recreate the late presenter’s voice and style to interview real-life celebrities.
Known for his interviews with the world’s biggest stars, Parkinson died in 2023 aged 88, following a brief illness.
The first episode released on Monday saw the Parkinson AI speak to R&B singer Jason Derulo, who was answering questions about his upbringing, fatherhood and fracturing part of his neck.
Eclair, who co-hosts the podcast Older and Wider with Judith Holder, said it made her “furious”.
Speaking about the podcast on ITV’s Good Morning Britain, Eclair, 64, said: “I’m furious, because there are living people like me who’ve still got mortgages, I’ve just actually mostly got rid of mine.
“But there’s not enough room. I know he was dearly loved and that sort of thing but there’s loads of back catalogue content that people can help themselves to.
“This is a terrible, terrible idea, we’re all fighting over the same space you know, the podcasts and the telly, and everybody’s desperately trying to say ‘me over here, please listen to my stuff’.
“I’ve got a podcast and I don’t think I can compete with Michael Parkinson, even when he’s not living and breathing.”
Virtually Parkinson’s producers Deep Fusion Films, who created the show with the support and involvement of Parkinson’s family and estate, said: “Jenny’s comments are precisely why the podcast was created, AI is a subject which people have strong opinions about, but is AI as scary as people think it is?
“Is it really coming for people’s jobs? Virtually Parkinson exists to explore the relationship between AI and humans, it simply couldn’t do that without having an AI host, so this is not a case of an AI replacing a human job.
“In fact, the podcast is launched at a time when the creative sector has been hit very hard and many find themselves out of work and Virtually Parkinson has created 15 jobs, which otherwise wouldn’t have existed.”
‘A tribute to my dad’
It was Parkinson’s son, Mike Parkinson, who reached out to the company with the idea of creating the podcast as a way to preserve his father’s legacy, calling it “a tribute to my dad”.
Deep Fusion was already using AI technology – dubbed “Squawk” – to allow live humans to speak with voices from the past.
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When Mike Parkinson reached out, Deep Fusion drew from a back catalogue of more than 2,000 of his father’s interviews to recreate his voice and interview technique.
The company also expanded to create the project, hiring a new head of creative AI, an AI prompt engineer, researchers, guest bookers, podcast producers, and a sound engineer.
When the podcast was first announced last year, Mike Parkinson said: “I want audiences to marvel at the technology, the cleverness and cheekiness of the concept, but mostly I want them to remember just how good he was at interviewing and enjoy the nostalgia and happy memories.
“Through this platform, his legacy can continue, entertaining a new generation of fans.”
Podcast comes as government embraces AI future
The show’s launch has coincided with the government’s pledge to “mainline AI into the veins” of the UK, claiming that if AI is “fully embraced”, it could bring £47bn to the economy every year.
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Announcing his goals to make the UK “the world leader” in AI, prime minister Sir Keir Starmer said: “Artificial Intelligence will drive incredible change in our country. From teachers personalising lessons, to supporting small businesses with their record-keeping, to speeding up planning applications, it has the potential to transform the lives of working people.
“But the AI industry needs a government that is on their side, one that won’t sit back and let opportunities slip through its fingers. And in a world of fierce competition, we cannot stand by. We must move fast and take action to win the global race.”
