Community sales redefine crypto fundraising by enabling retail investors to participate in early-stage Web3 projects under transparent, equitable terms. This model aligns with crypto’s core values.
Opinion by: Darius Moukhtarzadeh, Research Strategist at 21Shares
A new wave of crypto fundraising is emerging, changing how Web3 projects launch and who can invest at an early stage: Community Sales. At first glance, community sales may seem reminiscent of the ICO (Initial Coin Offering) era from 2016–2017. Yet, they represent a significant evolution that better aligns with crypto’s core values of democratization, transparency, and inclusivity.
Projects should include community sales as a core element of their fundraising strategy, besides raising from angel investors and VCs. Professional investors should embrace community sales as they highly increase the chances of sustainable success of Web3 projects.
