Despite Bitcoin’s rise, major corporations like Meta, Amazon and Microsoft are steering clear of holding it in their treasuries, favoring stability over crypto risk.
When a company holds Bitcoin on its balance sheet, it is referred to as a corporate Bitcoin treasury. Instead of only holding traditional financial assets and cash, organizations can also own Bitcoin as an alternative store of value or investment strategy.
The approach of converting cash holdings into cryptocurrency is a new shift in corporate finance strategy. The concept has gained huge media coverage in recent years, with Strategy’s consistent Bitcoin treasury growth sparking debates.
