Bitpanda enters the UK with 600+ crypto assets, an Arsenal FC partnership and B2B white-label services, but faces stiff competition in a market stalled by slow regulation.
Austria-based crypto platform Bitpanda has entered the United Kingdom, aiming to make the country one of its top three markets within the next two years.
The expansion includes its retail investment app along with its corporate arm, Bitpanda Technology Solutions, which allows banks and fintech companies to offer crypto trading through white-label services. The company says its app provides access to more than 600 crypto assets for British investors.
Bitpanda Co-CEO Lukas Enzersdorfer-Konrad told Cointelegraph the company plans to “rapidly grow our direct retail presence” while working with UK financial institutions to launch crypto offerings using its infrastructure. In pursuing that goal, Bitpanda will face established rivals including Binance UK, Coinbase, Kraken, Crypto.com and Gemini, which already hold strong market share among UK retail investors.
