World Liberty Financial (WLFI), a project tied to US President Donald Trump, is accelerating its international strategy with new alliances and product launches aimed at mainstream adoption.
Bithumb partnership
On Sept. 23, South Korean crypto exchange Bithumb revealed it had signed a Memorandum of Understanding with WLFI to expand opportunities in decentralized finance.
The agreement is designed to give both companies broader market access, strengthen investor confidence, and expose each side to the other’s user base.
Bithumb CEO Lee Jae-won described the deal as a milestone for the exchange’s global competitiveness, adding that the firm intends to continue building strategic networks across regions.
The agreement follows WLFI’s earlier MoU with the Pakistan Crypto Council, reflecting the project’s push to extend beyond its US roots.
Together, these moves reflect a coordinated effort to secure a stronger foothold in Asia’s fast-growing crypto ecosystem.
WLFI’s debit card
Alongside this expansion move, WLFI is preparing to roll out consumer-facing products to bolster its platform adoption.
On Sept. 22, Jacquelyn Melinek, the founder of Token Relations, stated that WLFI’s co-founder, Zak Folkman, told attendees at the Impact Conference in Seoul that the company will soon introduce a debit card integrated with Apple Pay.
The product will allow users to spend WLFI’s USD1 stablecoin directly in everyday transactions. This development could increase the token’s utility and potentially lift its market capitalization from the current $2.69 billion level.
Apart from that, Melinek stated that Folkman revealed plans for a retail payments app that combines features of Venmo and Robinhood. This application is intended to make crypto payments more accessible for everyday users and also bolster the adoption of the emerging industry.
Despite these announcements, WLFI’s price has struggled in recent weeks.
The asset fell roughly 4% in the past 24 hours to $0.2058, according to CryptoSlate data, extending a month-long decline of about 10%.
This price action loosely mirrors the broader market sentiment that has impacted Bitcoin and Ethereum, resulting in the historic Sept. 22 $1.7 billion market liquidation.
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