Wales is to get its own version of talent show The Voice, it has been announced.
The series named Y Llais (Welsh for The Voice) will be presented by Radio 1 DJ Sian Eleri.
The Boom Cymru-produced show will make its debut on S4C next year.
Opera star Sir Bryn Terfel has been announced as one of the four coaches.
The Grammy award-winning artist performed at the King‘s coronation last May.
The Welsh-language version becomes the 75th international adaptation of The Voice format.
The series sees contestants take part in “blind auditions” as they hope to impress the coaches and prompt them to turn their chairs to proceed to the next round.
The ITV series The Voice UK also features a Welshman as part of its coaching line-up, with Sir Tom Jones joining will.i.am, LeAnn Rimes and McFly‘s Tom Fletcher and Danny Jones.
The winner of the Welsh version will secure a 12-month mentoring scheme as well as further opportunities to perform on S4C programming.
“It’s great that the Land of Song is getting its own special version of the The Voice series,” Sir Bryn Terfel said.
Sian Eleri said she was “delighted to be presenting one of the biggest shows in the world”.
“For it to be happening on home soil with S4C is next level. Bring on those rotating chairs,” she added.
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“As a nation we have produced some of the most successful singers in the world, and with this format we’re looking forward to discovering the next big voice from Wales,” added S4C’s interim chief content officer Geraint Evans.
The deadline to apply is 21 June, with auditions set to take place in North Wales on 12 July and in South Wales on 15 July.
