In a series of updates posted on January 28 via X , Shiba Inu’s lead developer, Shytoshi Kusama, signaled that a major new collaboration is on the horizon for the Shiba Inu (SHIB) ecosystem. Kusama also took the opportunity to reiterate the importance of protecting the integrity of SHIB’s official communication channels from any misuse.
‘Biggest Announcement’ Ever For Shiba Inu
In a thread of eight posts, Kusama stressed that Shiba Inu’s official platforms, especially the main @ShibToken account, should remain “sacred” and focused on legitimate, value-adding initiatives. He recounted how, at the outset of the project, limited blockchain tools meant one custodian was chosen to manage the primary social channels.
Since then, the goal has been to ensure these channels remain a trusted source for the community. “These communication spaces are sacred to us,” Kusama wrote in his first post. “It’s heartbreaking to see these sacred spaces misused for projects unrelated to Shib.”
He pointed out past instances where non-SHIB content was removed and urged the community to help maintain a clear separation between personal content and official ecosystem updates. Kusama highlighted the project’s journey from “being a token to a global brand, meme, and thriving community.” He also reaffirmed Shiba Inu’s commitment to forming purposeful collaborations, mentioning Zama.ai as an example of a partnership that aligns with the ecosystem’s goals:
“We’ve always prioritized legit partnerships (like Zama.ai) that add value to the Shib Ecosystem,” he wrote. “We’ve avoided rugs, scams, and pump-and-dumps to protect the community.” This caution underscores Shiba Inu’s broader vision of expanding its reach without jeopardizing its reputation. Kusama made it clear that projects not officially endorsed by Shiba Inu do not represent the team, adding, “We wish the best to those trying to replicate us, but nothing can match the epic path Shib has trailblazed.”
Perhaps the most significant part of the thread was Kusama’s revelation of an upcoming major announcement that could have a far-reaching impact. In the sixth post of his thread, he stated: “Shib is about to announce one of the most powerful partnerships in Web3. This could benefit all Shibarium projects, Shib tokens (Shib, Bone, Leash, Treat), and the space as a whole.”
While he did not reveal specific details, he encouraged the community to keep discussions on official channels “focused on what matters most.” In a subsequent post, Kusama doubled down on his earlier statement: “SHIB, the ecosystem, brand, meme, operating system, and network state has an EXTREMELY powerful partnership announcement coming SOON.”
He also hinted at participating in upcoming X Spaces to discuss the new developments, inviting influencers and community members to join the conversation by suggesting opportunities for him to speak.
Before these posts, Kusama alluded to a broader expansion strategy, referencing a potential plan to capture market share from Hasbro: “I have given the SHY CTO a robust plan, GDD document for them to execute in hopes of gaining marketshare from Hasbro! Details in my last Space.”
He concluded by reaffirming his commitment to the project’s core tokens—SHIB, BONE, LEASH, and TREAT—and describing the future announcement as “the biggest announcement I’ve ever given.”
Though no official date or partner name has been disclosed, Shytoshi Kusama’s statements convey a strong belief in the importance of forming credible alliances to sustain Shiba Inu’s momentum. For the Shiba Inu community, all eyes are now set on the forthcoming partnership reveal.
At press time, SHIB traded at $0.00001834.
