Aplus and SBI VC Trade launch Japan’s first point-to-crypto program, letting users earn XRP, BTC and ETH from everyday spending.
On July 8, 2025, Aplus, a credit card and financial services company under Japan’s Shinsei Bank Group, collaborated with SBI VC Trade, the cryptocurrency exchange division of SBI Holdings, to introduce a pioneering rewards program.
For the first time, cryptocurrencies have been incorporated as redeemable assets within the Aplus Points program. If you are an Aplus credit cardholder, you can now convert your reward points into cryptocurrencies, including XRP (XRP), Bitcoin (BTC) and Ether (ETH). This makes Aplus the first major Japanese loyalty program to enable direct conversion of points to cryptocurrencies.
