Tickets will not be sold using dynamic pricing for Euro 28 in Britain and Ireland, organisers have pledged.
The variable pricing system, based on demand, has provoked fan anger since being adopted by FIFA for the 2026 World Cup, which is mainly being staged in the US.
But speaking to Sky News at an event to announce the schedule for the tournament, the Football Association chair Debbie Hewitt said: “We’re not a fan of dynamic ticketing pricing and I think UEFA have heard that loud and clear.
“There’s been no pushback from UEFA. They’re great partners. They understand, and have at their core, too, that we want to make this the most accessible Euros.
“So we’re giving a lot of thought to ticket pricing, how we make sure that the accessibility metrics are delivered on.”
The final at Wembley will kick off three hours earlier than the last time the men’s Euros were held at the stadium in 2021, which was marred by fan unrest as England lost to Italy.
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The Sunday 5pm kick-off on 9 July is designed to deliver a better match experience and make the game more accessible to more fans.
“It’s easier to get there – we all know what happens to public transport late on a Sunday night,” Ms Hewitt said.
“Also we hope that the fans will want to celebrate after the game and so it allows that to happen. And of course, you have safety and security too. So all of those factors come together and it’s a common sense decision.”
A taste of the schedule
The 24-team tournament is being staged in England, Ireland, Scotland, Wales.
If all host nations qualify directly, their three group stages will be played on home soil – starting with Wales on 9 June at the national stadium in Cardiff.
Dublin’s Aviva Stadium and Hampden Park in Glasgow are being used too, with the rest of the matches in England, including at Tottenham and Aston Villa’s grounds.
The first Three Lions match would be at Manchester City’s stadium, before they end the group stage at Wembley.
England would play a last-16 match at Newcastle if they win the group – or at Everton’s new stadium if they finish runners-up.
The quarter-finals, semi-finals, and final would then be back at Wembley for England if they progress.
You can see the full tournament schedule on Sky Sports News.
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England’s men – like the women – have reached back-to-back Euros finals. But unlike the Lionesses, they haven’t lifted the trophy.
England staged the men’s Euros in its entirety in 1996 and shared the pandemic-delayed edition in 2021 with countries across Europe, while staging the semi-finals and final.
