The rollout lets users convert crypto to local currency and pay merchants via QR codes, tapping Latin America’s biggest crypto market.
KuCoin Pay has integrated with Pix, Brazil’s central bank-run instant payments network, allowing users to convert and spend cryptocurrencies at any merchant that accepts Pix QR codes.
The launch taps into one of the world’s largest crypto user bases, with roughly 26 million Brazilians, about 12% of the population, now using digital assets, according to a Friday announcement from the exchange.
The integration supports instant crypto-to-Brazilian currency conversions (Brazil’s currency is the real), enabling users to transfer funds from KuCoin accounts to any Brazilian bank or pay merchants directly through Pix. It also features multi-functional wallet tools for managing both cryptocurrencies and fiat currencies within the KuCoin app.
