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AMO is blockchain project to create and operate the AMO Market, a market where car data can be shared and exchanged. Placing control back into the hands of data producers, AMO allows users to turn them into public assets that help create better products, services and experiences. Market participants are all users related to automobiles be it automobile users, automobile manufacturers, or automotive service providers.As AMO Market is built on the AMO Blockchain to be a technology-based economic system, it supports equal participation and trading, using AMO Coin as means of payment. Network effects guarantee the continuous generation of value from data on the AMO blockchain. As the number of participants grows, a virtuous cycle is set in motion for enhanced products and services, efficient troubleshooting and optimized car journeys.